December 28, 2025

TYBCom Sem 6 Business Letters - Sales & Services Letter/Email Conversations

 Sales & Customer Services Letters

Sample Email given in textbook : 

Sample: Sales E-mail 

Your dog – groomed with love and care!

Logo:
Canine Paradise
123 Dell Street, Pune 22
14 July 2021

 

Dear Ms Lucy D'Souza,

Starting from just Rs.500 you can have your beloved canine (dog) friend perfectly groomed, without any strain (tension) or stress on your part! We are committed and trained to ensure a pleasant, caring and complete grooming experience for your dog. Our services are unique because:

        We use only organic products to ensure that your dog gets the healthiest care!

        Our staff are professionally trained and experienced, and are dog lovers! This means your pet will enjoy the best service!

        We are specialists in dealing with delicate health conditions - we will treat your pet in a personalised and caring manner!

We are confident that you will be delighted with our services. If you are not happy with the service, we promise you a full refund. Our long-time customers say, 'Canine Paradise is our first and last choice for dog grooming services!'

Call us at 123-555-6789 or email us at info@canineparadise.net or visit www.canineparadise.com to book an appointment of your choice.

Sincerely,

Mary John

Assistant Manager, Canine Paradise

P.S. We are offering a twenty percent discount to customers till the end of July 2021! Call us now to avail of this offer!

 


Ebony Cash Limited
123 Dell Street
Pune 23
14 July 2021

Our response to your complaint

Ref: Your letter dated 12 July 2021

Dear Mr Ajay Sinha,

Thank you for informing us about the issue regarding your credit file. We have investigated the matter and our findings are stated below.

Background/Reference

You have written to us because you believe we have registered 'default' (nonpayment)  or 'repossession' (recovery) labels on your credit file.

Your Credit File Details

We have checked your payment history from January 2021 to June 2021 and found that each payment has been made on time. Further, your final payment of 50,000 (fifty thousand only) is clearly reflected, thereby settling your account early.

Current Status

We can confirm that we have entered all your payments, including the final settlement, as 'paid on time', and have not registered 'default' or 'repossession' labels on your credit file.

We hope that this addresses your complaint. We could not get you on the phone, though we tried calling you twice on 13 July 2021. We would be happy to discuss this with you over the phone, at a mutually convenient time. You will find our number in the letterhead.


Yours sincerely,
Dilip Kumar                                                 
(Manager, Accounts)

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Exercise :

Working in groups of three or four, draft an attractive sales letter to be sent to all the existing customers of your company, highlighting a new product launched by your company. You can choose any product. Follow the format for the sales letter given in the chapter.

Sample Sales Letter (New Product Launch)

Smart Glow LED Lamps – Light Up Your Life!
Bright Home Solutions
45 Green Park Road, Ahmedabad
15 August 2025

Dear Valued Customer,

We are excited to introduce our new Smart Glow Energy-Saving LED Lamps, designed to give you bright light with low electricity consumption.

Why choose Smart Glow LED Lamps?
• Saves up to 60% electricity
• Long-lasting and eco-friendly
• Soft, eye-friendly light
• Available in multiple designs

Our products are quality-tested and come with a one-year warranty. Many of our customers have appreciated our reliable lighting solutions.

Call us at 98765 43210 or visit www.brighthome.com to place your order today.

Sincerely,
Ravi Mehta
Sales Manager

P.S. Enjoy a special 15% discount for orders placed this month!

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Draft a sales e-mail to promote a new online fitness course to existing customers.

Get Fit from Home – Join FitLife Online Course!
FitLife Wellness
22 Sunrise Complex, Mumbai
10 September 2025

Dear Customer,

We are happy to introduce our new FitLife Online Fitness Course, designed to help you stay healthy from home.

Why choose our course?
• Live sessions with certified trainers
• Easy workouts for all age groups
• Flexible timings
• Affordable monthly plans

Thousands of users have already benefited from our programs. We assure visible results within weeks.

Visit www.fitlife.com or call 99887 66554 to enroll today.

Sincerely,
Neha Sharma
Program Coordinator

P.S. Register this week and get 20% off on your first month!

--------------------------------------------------------------

Write a sales letter for a new student laptop launched by an electronics company.

Study Smart with EduTech Student Laptop
EduTech Systems
18 Knowledge Park, Pune
5 October 2025

Dear Student,

We are excited to launch the EduTech Student Laptop, specially designed for learning and online classes.

Key Features:
• Fast processor for smooth learning
• Long battery life
• Lightweight and portable
• Free educational software

Our laptops come with a one-year warranty and excellent customer support.

Visit our store or call 98765 44321 for more details.

Yours sincerely,
Amit Kulkarni
Sales Executive

P.S. Limited-time student discount available!

Customer Service Letters

Write a customer service reply to a customer complaining about late delivery of a product.

QuickKart Online Store
45 Market Road, Delhi
12 September 2025

Subject: Response to your delivery complaint

Dear Mr Rohan Mehta,

Thank you for writing to us. We sincerely apologise for the delay in delivering your order.

After checking our records, we found that the delay occurred due to a transport issue. We have now dispatched your order and it will reach you within two working days.

As a gesture of apology, we are offering you a discount coupon for your next purchase.

Please contact us if you need any further assistance.

Best regards,
Priya Verma
Customer Support Manager

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Draft a customer service email responding to a complaint about incorrect billing.

BrightNet Services
78 Tech Avenue, Bengaluru
20 October 2025

Subject: Correction of billing issue

Dear Ms Anjali Desai,

Thank you for bringing the billing issue to our notice. We understand your concern and apologise for the inconvenience caused.

After reviewing your account, we found an error in the previous bill. The corrected amount has now been updated in our system.

Please be assured that no extra charges will be applied. We value your trust in our services.

Feel free to contact us for any further queries.

Yours sincerely,
Rahul Nair
Accounts Manager

Promoting a New Mobile Data Plan

Stay Connected with SmartConnect Power Data Plan!
SmartConnect Telecom
25 Digital Plaza, Ahmedabad
10 October 2025

Dear Customer,

We are happy to introduce our new SmartConnect Power Data Plan, designed to give you fast internet at an affordable price.

Why choose this plan?
• High-speed 5G internet
• Unlimited calling
• Extra data for weekends
• Affordable monthly charges

This plan is perfect for online classes, office work, and entertainment. Thousands of customers are already enjoying smooth connectivity with SmartConnect.

To activate this plan, visit our nearest store or call us at 98765 43210.

Yours sincerely,
Aakash Shah
Sales Executive

P.S. Activate before month-end and get 10 GB extra data free!

---------------------------------------------------------

Customer Service Reply: Poor After-Sales Service

BrightHome Appliances
18 Service Road, Surat
15 October 2025

Subject: Response to your complaint regarding after-sales service

Dear Mr Rajesh Patel,

Thank you for writing to us. We sincerely apologise for the inconvenience caused due to poor after-sales service. We understand your dissatisfaction and regret the trouble faced by you.

After reviewing your complaint, we have informed our service team to give your request top priority. A technician will contact you within 24 hours to resolve the issue.

We assure you that we are taking necessary steps to improve our service quality. Your satisfaction is very important to us.

Please feel free to contact us for any further assistance.

Best regards,
Neelam Desai
Customer Service Manager


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