FORMAL PRESENTATIONS
A presentation is a talk giving
information about a product, subject Or an idea. It is a means of communication
which can be adapted to various speaking situations, such as talking to a
group, addressing a meeting or briefing & team. Students, teachers,
scientists, researchers, managers, sales and marketing executives and
administrators all need this skill in the course of their work. There are
different tools and techniques used in making presentations.
•
Overhead
Projection (OHP) • 35 mm slides .•
Computer projection (PowerPoint, applications such as Excel, etc.) • Flipcharts
or black or white boards, sometimes used as 'scratchpads’ to expand a
point • Video or film
•
Real
objects (such as a product or plant specimen)
Of these, PowerPoint is probably one
of the most frequently and widely used tools today.
Planning a Presentation
· Think about the purpose of your
presentation. Decide on a subject.
· Identify clear aims and outcomes (What do you
want to achieve? What do you want the
audience to take away with them?). Is your presentation meant to inform, to
persuade or to report?
· Keep the structure straightforward
and logical.
· List the main points. Do not pack too
much content in the slides; put down only the key points.
· Ensure that the content is relevant
and focused on the subject. In general, a presentation of about 20 minutes
should not have more than five main points.
· Any visual aids (graphs, pie-charts,
animations etc.) you use should support your presentation; they should not be
overwhelming (with graphics and animation) and take over the content!
· Practice! Practice! Practice! If it
helps your confidence, you can prepare cue cards, which are numbered cards with
key phrases or words related to what you want to say on each point in your presentation.
Structuring the Content of your
Presentation
Make sure your presentation has a
sensible structure (usually an introduction, main body, conclusion)
· Greet the audience and introduce
yourself, the subject and purpose of your presentation. State the
issues/challenges in the subject area that you will be exploring. Expressions
such as, “I will argue that..”, “ I will compare/analyse/evaluate/describe” may
be used to state the subject. You may end your introduction with the statement
like ‘I hope this presentation provides you with...’ The main idea of the
introduction is to grab the audience's interest and connect with them.
· The main points of the presentation
should meet the promises you made in the introduction. Address the points one
by one with supporting evidence and examples. Links between ideas/ points
should be clearly stated. Indicate (signpost) when you're moving onto the next
point. Do not stray from the main points and digress.
· Conclusions are very important
because they help you sum up and reinforce the point you wish to make. Signal
when it's nearly the end of your presentation with a Phrase such as, ‘As we
wrap up/as we wind down the talk..'. Summarise the main points, including their
implications. Close with what is next or provide a call to action or a thought
provoking takeaways.
· Conclude your talk by thanking the
audience for their time and invite them to ask any questions they may have.
· Time management is a key element.
Begin on time and allow a few minutes for questions.
Opening a Presentation
No matter how good, relevant, or
well-researched your content is, if you do not deliver it with confidence, it
will not have the desired effect. The key is to know how to start and end a
presentation on a high note.
· Make bold declaration: I am happy to be here to talk to on
this burning issue….’
· Contradict expectations: You may sometimes want to catch
people's attention by saying something unexpected. Then take advantage of the
attention you've gained to ease into your subject. For example: ‘Believe me, I
tried to convince the organisers to have the presentation at the beach but they
said there were no plug points there.' The entire audience will likely break
into laughter, and will want to hear what other interesting things you have to
say.
· Captivate audience curiosity: Curiosity is one of the most
effective ways to begin a presentation. Curiosity feeds the human brain. In
fact, research has shown that curiosity prepares the brain for better learning.
For example: 'At the outset, I'd like to make a confession. I did something I
regret a little over 20 years ago. Something I am not particularly pleased with
it. Something that no one knows about, but that I feel compelled to reveal
here.’
· Ask questions: Asking a question is a simple yet
effective way to start a presentation that grabs the audience's attention. Few
things are more surprising than a speaker who starts a presentation with a
question. Isn't it the speaker's job to respond to questions rather than ask
them? These are rhetorical questions. They are not intended to be responded to
with a simple yes or no. Rather, the idea is to plant the seed of an idea in
the audience's mind. The speaker can then use the rest of the presentation to
focus their attention on that idea. For example: When things don't go as
planned, how do you explain it? Or, to put it another way, how do you explain
how others are able to accomplish things that appear to defy(against) all
expectations?
Closing a Presentation : Conclude your presentation with a
compelling statement that the audience will remember long after you have left
the stage
•
Inspire the audience to take action: You must take the initiative with your closing and
the end of the presentation if you want to compel your audience to action. Do
not leave your audience unsure of what to do with all the knowledge you've
provided. With a clear and direct call to action, tell them exactly what to do
with it and how they will benefit from.it. Make it bold, clear, and concise.
•
Create a futuristic vision: What will happen if the audience follows your
presentation's recommendations or plan? Whether you want to alter your entire
town or help your customer's business, one method to end a presentation is to
build a vision of the future with your concluding words. For example: As Albert
Einstein once said ‘Logic will take you from Point A to Point B, imagination
will take you everywhere’.
•
End with a famous/memorable quote: It is advisable that you end your talk with a relevant
quote. It functions as emphasis. For example, a quote such as ‘If opportunity
does not knock, then build a door', helps you close your presentation on a
positive note.
•
Close with a story: If telling an engaging story works in the beginning there is a strong
chance it will work in the end. While a tale at the start of your message was a
successful lead-in, a story at the end might effectively summarise the
information you've delivered.
• Use suitable closing phrases: ‘I hope you enjoyed my presentation
today. If anyone has questions, please feel free to ask’.
Use of Body Language: Creating a great presentation
involves more than coming up with a topic or designing the perfect PowerPoint
to go with it. While all of these things are crucial, there is one more aspect
to consider: your body language.
The way your body communicates with
or without using words is called body language. It is a combination of
gestures, posture, facial expression and movements that communicate what is
going on inside your head to others. Body language can be used consciously or
unconsciously. For example, the way you are sitting and your facial expression
might reveal a lot about you to others.
Smile: The most potent tool in your body
language toolbox is a smile. While it is true that smiling can be difficult
when you're nervous, keep in mind that a study discovered that smiling reduces
stress. So, remember to smile every now and then the next time you are
presenting a presentation. You will not only appear more friendly to your
audience, but you will also reduce the stress you're experiencing.
Posture: Stand erect when you are making a
presentation. Standing tall with your shoulders pushed back and your tummy
tucked in will give you a boost of confidence and energy.
Space and visibility: While making the presentation, do
not seem rooted to a spot. Move a little, forward and sideways so that your
audience senses that you are relaxed and confident. Moving a little will also
prevent you from fidgeting (uneasy). If you are behind a podium allow your
audience to see you by stepping out from behind the podium.
Facial expressions: Facial expressions can help you
connect with your audience and keep them engaged. Pleasant and genuine facial
expressions build trust and interest. You can practice your facial expressions
in front of the mirror while you practice your speech.
Speak clearly: It is not uncommon for people to get
nervous during a presentation, causing them to stutter or mumble, especially
when there are difficult terms to pronounce. Practicing your speech before the
presentation is an excellent approach to ensure that you are confident in your
delivery and that your audience understands you.
Eye contact: Maintain eye contact with your
audience and face them as you deliver your presentation. This will make them
feel as if you are speaking directly to them, which will help them stay engaged
with your presentation. Avoiding eye contact or turning your back on them, on
the other hand, comes off as impolite and breaks the audience's connection.
Use of Technology in Making a
Presentation
Most educational and scientific
presentations now extensively use technology and multimedia. When preparing
slides, you could use the following guidelines:
a. The background should be subtle
and the text should be clearly visible.
b. Do not fill the slide with text
and read it out to the audience: put in only the key points and elaborate on
these on your own.
c. Make sure the font is large enough
to be read easily by the audience.
d. Use visuals judiciously. They
should be relevant and interesting but not distracting.
e. Do not exceed the time allotted to
you. Stop five minutes before the time allotted and take questions. This will
allow you to conclude without being hurried.
•
Avoid
the following: • Too many animations/transitions
•
Backgrounds
in various colours
•
Text
that does not stand out from the background
•
Excessively
wordy text on the slides
•
Slides
with ambiguous content
• Complicated and ambiguous data/visuals
Summary of the chapter:
Advanced Oral Communication Skills: Formal Presentations
What is a Presentation?
A presentation is a talk to inform, persuade, or report on a topic. It’s used
by people like students, teachers, managers, and marketers. Common tools for
presentations include PowerPoint, slides, flipcharts, and videos.
Planning a Presentation:
- Choose
a clear topic and aim.
- Keep
the structure simple and logical.
- Focus
on 3-5 main points for a 20-minute talk.
- Use
visuals (graphs, charts) to support, not overwhelm, your message.
- Practice and consider using cue cards.
Structuring a Presentation:
- Introduction: Greet the audience, introduce yourself, and state the
topic. Grab their interest.
- Main
Body: Discuss the points with
examples and evidence. Avoid going off-topic.
- Conclusion: Summarize the main points, give a call to action, and
thank the audience. Allow time for questions.
Opening a Presentation:
- Start
with a bold statement or something unexpected to grab attention.
- Ask
a thought-provoking question to engage the audience.
- Use
curiosity to hook the audience, like sharing an intriguing story.
Closing a Presentation:
- End
with a call to action.
- Paint
a vision of the future if the audience follows your advice.
- Close
with a famous quote or story.
- Use
simple closing phrases like, "Thank you, any questions?"
Using Body Language:
- Smile: It reduces stress and makes you appear friendly.
- Posture: Stand tall to look confident.
- Movement: Move slightly to engage with the audience.
- Facial
Expressions: Show interest to connect.
- Clear
Speech: Practice to avoid mumbling or
stuttering.
- Eye
Contact: Engage with the audience by
maintaining eye contact.
Using Technology in Presentations:
- Keep
the background subtle, with clear, large text.
- Use
visuals that support your points, not distract.
- Don’t
overload slides with too much text.
- Stick to the time limit and leave time for questions.
Avoid:
- Too
many animations or busy backgrounds.
- Overloaded
or unclear slides.
- Complicated
visuals or hard-to-read text.
No comments:
Post a Comment