TYBCom Sem 5 - SEC - ACSE - Advertisement Analysis

 

Advertisement Analysis – Popular Indian Ads

1.     Amul Butter Ad

Name of the Product: Amul Butter

Type of Ad: Print (Newspaper / Billboard / Magazine)

Brand Slogan: “Utterly Butterly Delicious”

Description of the Ad:

Amul Butter ads are famous for their cartoon character – a little girl with blue hair, a red polka-dot dress, and a cute smile. She is called the Amul Girl. Each new ad shows her reacting to current events, news, movies, or trends in a funny and creative way.
For example, when the movie Barbie was released, Amul showed the Amul Girl dressed like Barbie, with the caption: “Barbie-fy your toast!” This is a play on words and makes the ad funny and memorable.

Target Audience:

- All age groups (children, parents, young adults)
- Families who consume butter and bakery items
- People who enjoy humor and current events

Message and Theme:

The main message is that Amul butter is tasty, fresh, and loved by everyone.
By using jokes and puns related to trending topics, the ad connects emotionally with the audience and stays relevant. It also promotes the idea that Amul is a part of everyday life in India.

Visual Elements:

- Bright colors and cartoon style
- Large slogan and funny caption
- Amul Girl always in the center of the image
- A slice of bread or butter somewhere in the background

Why This Ad Works Well:

- Simple and fun language
- Connects with the audience emotionally and culturally
- Creative and humorous
- Very memorable design
- Tells a story in one image

Conclusion:

The Amul Butter ad is not just an ad—it’s a small cartoon with a message. It entertains the viewer while promoting the product. This makes the ad highly successful, as people look forward to the next one.

 2. Surf Excel – Daag Acche Hain (Dirt is Good)

Surf Excel's “Daag Acche Hain” campaign promotes the idea that getting dirty while doing something good is not a bad thing. In the ad, children get stains on their clothes while helping others – like saving a friend or helping an elder. The message is that stains caused while doing good deeds are acceptable.

• Target Audience: Families, especially parents with young children.
• Message: It’s okay to get dirty if it teaches values like kindness and helpfulness.
• Emotional Appeal: The ad touches emotions by showing children being helpful and innocent.
• Visuals: Bright and natural scenes with kids, happy expressions, and clear product visibility.
• Effectiveness: The slogan “Daag Acche Hain” is memorable and changes how people view stains. It makes the product look powerful and meaningful.

 3. Fevicol – 'Fevicol ka Jod' (Strong Bond)

Fevicol is known for its funny and creative ads. One of its ads shows people sitting tightly packed on a bus that never breaks, even with overloading. It shows how strong Fevicol’s bond is – just like the people sticking together.

• Target Audience: General public, carpenters, DIY users.
• Message: Fevicol is so strong, nothing can break the bond.
• Humor: The ad uses exaggeration and funny scenes to make people remember the product.
• Visuals: Overcrowded bus, creative background, and unique story.
• Effectiveness: The ad is entertaining, easy to remember, and very effective in branding.

     4. Tanishq – Beauty in Diversity

Tanishq’s ad showed a second marriage where a bride walks down the aisle with her daughter. It broke stereotypes and promoted acceptance of modern Indian families. The jewelry was shown as elegant and meaningful.

• Target Audience: Women, modern families, middle and upper class.
• Message: Celebrating real, diverse, and beautiful moments in life.
• Emotion: The ad promotes acceptance and family values with a touching storyline.
• Visuals: Traditional yet modern looks, strong emotions, and elegant jewelry.
• Effectiveness: It connects deeply with viewers and gives the brand a modern image.

  5. Coca-Cola – Open Happiness

The Coca-Cola ad focuses on moments of happiness – friends laughing, families celebrating, and strangers helping each other. The ad shows that sharing a Coke can bring joy to everyday life.

• Target Audience: Young people, families, global audience.
• Message: Coca-Cola is not just a drink; it’s a way to share happiness.
• Emotion: Happiness, joy, togetherness.
• Visuals: Bright colors, smiling faces, festive environment.
• Effectiveness: The ad builds strong emotional connections and makes Coca-Cola a symbol of joy.